Wednesday, February 1, 2012

acting twice my age

Here's a fun fact — people with ALS are eligible for Social Security, regardless of age. I guess the government figures we might as well see a little return on those Social Security taxes before we die. OK, maybe that isn't a 'fun' fact, but it's a fact nonetheless.

Since I'm basically retired & on Social Security, I get a lot of mail intended for the 65 and older set. This lovely little brochure showed up the other day:

According to their website, "SilverSneakers is a fun, energizing program that helps older adults take greater control of their health by encouraging physical activity and offering social events."

That sounds delightful, and if I were older than 33 and capable of physical activity I'd be all over it. The SilverSneakers obviously got my info from my insurance company, and I can't fault them for that.

However, I can fault them for this gem.

SilverSneakers has a clip art logo. It makes me sad.

If SilverSneakers was a volunteer organization with a shoestring budget, I'd understand the clip art. Turns out they're a division of a company called Healthways. Healthways is worth about $500 million. They have an original logo, but creating one for SilverSneakers must not have been in the budget. I guess half a billion dollars doesn't go as far as it used to.

C'mon, Healthways — kick a few bucks down to SilverSneakers so they can hire a designer. If you're going to print your logo on a bunch of shirts for old folks, at least make them look kind of cool.

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